January 2023 PWA Conference – Smart Goals 2023: Leadership, Lean Decision Quality, and Learnability

Do you have all kinds of dreams and plans for making 2023 the best year yet for your professional and personal development? What are the important soft skills for the future of work? Did you know that higher cognitive skills along with social, emotional, and communication skills are critical to enhancing personal productivity and supporting your career advancement? According to CLO magazine, the largest leadership skills gaps were soft skills such as strategic planning, change management, knowledge sharing, listening and emotional intelligence. If 2023 is going to be reinvigorating for you and your business, you need a different mindset, approach, and plan of action!

Join us and our experts in an interesting debate that will focus on highlighting abundant opportunities to improve women’s economic empowerment, leadership, and resilience while realizing emerging opportunities through information and communications technologies and sustainable development at

Sina Bernini Bristol Hotel,

Piazza Barberini 23, Rome, Italy

Wednesday, January 25th, 2023 at 7.00 PM

The purpose of the conference will be, among others, to provide an overview of what actionable advice you can give to help women stretch their thinking about leadership, break down barriers, and create more impactful growth experiences, how process-focused approach to decision-making quality can be achieved through goal setting and development, alignment, and action, when to seek SOS: Self, Others, Society, how to cultivate the mindset, habits, and actions that will dramatically improve your fulfillment and income.

Conference Agenda:

Opening SpeechGerlie Saura, President PWA

Moderator: Catherine Tondelli, Asst. Programming Director PWA

Interactive workshop-style conference:
Flaminia Fazi, PCC, MSc,
Franco Zullo,
Dr Lidewij Wiersma – PhD

Moderated Q&A Session

Please find the speaker’s information along with the registration link below.


Flaminia Fazi, PCC, MSc
CEO di U2COACH and Author of La Perfetta Leadership

Flaminia Fazi is an executive coach, keynote speaker, and business and organizational development and change management senior professional well experienced in group facilitation, training design, and delivery, and with a specialization and a passion in coaching at all levels and applications. Her particular skills lie in effective communication to stimulate discussion, raise awareness, develop abilities, facilitate change and turn plans into action. She has invested the last 35 years in her self-development and education as a sociologist, organizational consultant, leadership awakener, coach, supervisor and mentor, counselor, and adult learning facilitator, getting certified in a wide variety of methodologies and tools.

Flaminia’s interventions mostly focus on self-efficacy and effectiveness, self-improvement, succession planning, and organizational development, in private and public sectors. She has designed, delivered, and managed projects in the areas of leadership, coaching, sales, customer service, diversity inclusion, change management, trainer training, and team building integrating different business and organizational models and the latest discoveries of Neuroscience.

Flaminia has a significant experience of about twenty-five years in working with senior executives on leadership development initiatives and with them in a variety of areas including developing strategic approaches, managing change, delivering results through effective execution, designing organizational systems, and facilitating critical teamwork.

In 2007 she had her first book published in Italy, La Perfetta Leadership. In 2022 she has republished the first book as an updated and upgraded version, La Perfetta Leadership. Remastered, and its version edited in feminine case, La Perfetta Leadership. Donna. She is working on a new book, that will be published in Italian during 2023 and then in English for the global market. In 1999 she founded the first coaching company founded in Italy, U2COACH, which she has been directing so far. Since April 2018 she also directs The Performance Solution, a coaching and coaching training company based in Uk that has partners in Middle East, Kenya, Australia, and Norway. She designed her first coaching training programme in 2001 abiding by the International Coaching Federation’s highest standards, Master in Corporate and Business Coaching, which has been accredited ACTP by ICF in 2006. Since she took over TPS she is the Director also of Professional and Higher Professional Coaching Skills, an ACTP programme that is delivered in diverse countries around the world.

Dr Lidewij Wiersma PhD 
CEO and Co-Author of “SOS: A survival guide for women at work”

Lidewij is a Dutch national but has lived and/or worked in 10 countries in 4 continents. She has currently settled in Bracciano, Italy, where she intends to stay. She is a graduate of Bristol University (United Kingdom), where she completed a bachelor’s degree in immunology and virology at the medical faculty and her veterinary degree at the veterinary faculty. During her veterinary degree, she spent a year as an Erasmus exchange student at the Ecole nationale vétérinaire d’Alfort (France). After graduating, she completed her ECVP Residency programme at Utrecht university (Netherlands) after which she worked for the German national public health institute, The Robert Koch Institute in Berlin with fieldwork in the Democratic Republic of the Congo. She did her PhD on the topic of “Emerging viral respiratory zoonoses” at the department of virology at the Erasmus Medical Center in Rotterdam (NL). In 2015, she moved to Italy to work at the Food and Agriculture Organization (FAO) of the United Nations in Rome, where she coordinated the animal health service laboratory unit.

She is currently the CEO of the European Board of Veterinary Specialists (an organization that represents over 4500 European veterinary specialists) and consults for FAO. She recently co-authored a book entitled “SOS: A survival guide for women at work”, based on research, interviews and the experience that she and her co-authors accrued over the years in their respective workplaces. She is married to an Italian and has two boys (7mo and 4yo).

Franco Zullo
Founder Stratego Italia SB and Author of the handbook Lean Decision Quality®

Franco Zullo, founder of Stratego Italia, benefit corp., thanks to innovative and collaborative processes, toolsets, and frameworks, helps entrepreneurs and managers with their teams to accelerate the creation of more sustainable, inclusive, and profitable businesses, training people to excellence.

Franco has gained twenty-five-year experience in multinational corporations, in business strategy, brand & business development, business modelling & project management has been characterized by a passion always for offering innovative solutions of excellence and value for the customer and strategic stakeholders, managing complex and high-economic impact projects.

Franco firmly believes that people contribute to the company’s success, each with their history, attitudes, skills, ideas, and ambitions: all you need to do is give them the motivation and tools to develop their talent.

He feels like a master artisan, constantly building the best working environment, the right mindset and the tools to be Relevant over time.

His Mantra is the sentence of John Quincy Adams “If your actions inspire others to dream more, learn more, do more, and become more, you are a leader

Creator of the decision-making methodology

  • Lean Decision Quality®, an evolution of Decision Quality of Stanford University: the only method that combines decision-making with people empowerment
  • The Strategic Cycle of Sustainability® to make regenerative companies.

He teaches at SUPSI DTI, University in Lugano, Strategic Decision & Risk Management at the Advanced CAS in Project Management. He is the creator of CAS, “The Virtuous Cycle of Sustainability for creating more Resilient, Systemic, Proactive and Regenerative Organizations”.

Author of the handbook Lean Decision Quality® for Future-Proof Organizations

Register Here

Conference Venue: Sina Bernini Bristol 5* Hotel

Address: Piazza Barberini 23, Rome, Italy

Wednesday, January 25, 2023

Check-in: 6.45 pm
The conference starts at 7.oo pm sharp

The Conference will be followed by a networking aperitif.

    Conference + Aperitif Networking
PWA members: Free
Guests fee: 30 Euro
Pay now through Bank Transfer (preferred paying method) and send the payment confirmation to treasurer@pwarome.org
PWA – Professional Women’s Association IBAN: IT51B 02008 05172 000101928188
pay here

        (please add 1€ covering part of the processing fee)
*Please note that space is limited and admission is by reservation only.