PWA Conference – “Shaping Stem and Digital Future”

Wednesday, February 15, 2023, 6:00pm
at John Cabot University

Businesses continue to employ marketing data to improve the success of their campaigns. In fact, in a recent survey, Forbes found that 58% of businesses are generating value with the use of data; nearly 60% of respondents in the survey said that data and analytics are “vital” to the operations of their organizations.

Did you know that developing a keen understanding of the collection and usage of marketing data such as AI, Blockchain, Chat GPT, IoT and other disruptive technologies will help us, especially women become more innovative, relevant and more successful?

The increase of women enrolled in STEM even before high school and college will certainly help move women economically and shrink the gender gap.

Chat GPT- think of SIRI on steroids.  It is gaining momentum and has been suggested it could be used as a personal therapist one day. This new technology will inevitably change our world.

So data is changing our world every day. Strap on your seatbelts and enjoy the ride.

PWA in partnership with John Cabot University and Confcommercio Terziario Donna invites you to join us and our experts in an interesting debate that will focus on the value of data.

How digital skills are vital for innovation, growth & jobs.

Conference Agenda:

Welcome remarks: Antonella Salvatore – Director, JCU
Opening Remarks: Gerlie Saura, President PWA
Moderator: Catherine Tondelli, Asst. Programming Director PWA


Simona Petrozzi,
Dulce Casadiego,
Simone Bellanova

Moderated Q&A Session

Please find the speaker’s information along with the registration link below.


Simona Petrozzi 
CEO, Siro Consulting & President, Confcommercio Terziario Donna ROMA

Simona has always had a deep interest and connection to the digital world. She has dedicated herself to the web intelligence sector as a primary tool for referencing and analysis of companies. Hence the step to “Personal and Corporate Web Reputation”; so that information on private individuals and companies are correct and monitored. She has co-authored books such as “Web Reputation, crea il tuo successo.” or in english Web reputation, create your success, understanding the value of online reputation, Emily06 about understanding the value of online reputation as an increasingly current social phenomenon. And La nuova pedagogia – The evolution of educational action between science and philosophy.

Former National Vice President of Confcommercio Young Entrepreneurs from 2008 to 2018, she is currently President of “Terziario Donna Confcommercio Rome”, national councilor of Female Entrepreneurship and she sits on the Women’s Entrepreneurial Committee (CIF) of the Chamber of Commerce of Rome.

She is the sole director and founder of SIRO Consulting Srl (Social Intelligence & Reputation Online), one of the first national companies in the field of Web Reputation, Litigation PR and Cyberbullying. She has been an anchorwoman on Italian TV and a guest on several TV programs such as Piazza Pulita, Rai3 TGR Lazio, and many radio programs.

She speaks and writes fluently Italian, English, French, Spanish, Russian and other languages.

Dulce Casadiego
Managing Director – EMEA at eSource Capital Italia

Dulce is a computer science engineer, an information technology entrepreneur, and an innovative leader. She is the Managing Director and a founding partner of eSource Capital in EMEA, a company with expertise in cloud solutions and work transformation.

She has worked with leading IT industry leaders such as IBM, Leonardo Group, Avaya and Cisco in different parts of the world. Her company, eSource Capital (Premier Partner of Google, Partner of Microsoft Cloud and Consulting Partner of Amazon Web Services), specializes in the Digital Transformation of companies using Cloud services and other innovative technologies.

Her professional expertise is focused on advising companies on IT technologies, mentoring innovative startups, and managing change towards new market technologies that promote “Smart Working” and improve productivity.

She has an MBA from Thunderbird School of Global Management and a master’s in science in Engineering Management from the Southern Methodist University (SMU) in Dallas (USA) where she lived and worked for 13 years. She has served on the Board and has been a member of the Professional Women’s Association of Rome for over 15 years.

Dulce is also part of the board of directors of “Terziario Donna (TD) Rome association – Confcommercio Imprese per l’Italia”. TD assists women entrepreneurs (or wanting to become) in services, tourism, retail, and distribution.  Additionally, TD promotes activities for gender equality.  Within TD Rome, Dulce is responsible for the STEM (Science Technology Engineering and Math) initiatives.

Simone Bellanova 
Head of Business Applications for Manufacturing, Automotive, Transportation and Logistic EMEA & ASIA Microsoft 

Simone has a Digital Transformation DNA built on the experience gathered in over 20 years of
experience in many industries and leveraging different technologies. He has served several
companies specializing in technology which has helped him optimize the way to do business.
Simone has transformed the business through technology and procedures in more than 100 global
companies working with big Strategic transformation projects on CRM, ERP, Big Data and
analytics, IoT, Bots, AI and Deep machine learning.

Simone rejoined Microsoft to lead the industry division of Manufacturing, automotive and logistics
with the aim of digitalizing target customers thought Microsoft Dynamics 365 suite that includes
CRM, Marketing, Sales and Finance suite.

Simone spent more than a year as Chief Revenue Officer and Chief Technology Officer with Baker
Hughes where he started a new digital division named Crodant, an integrated IT suite of asset
performance management, big data and process optimization solution for energy and industrial.
During his previous time with Microsoft Simone served as Sr. Director of Business Development
inside GSMO (Global Sales Marketing Organization) Digital Transformation Partnerships. Simone
helped global organization to create a multi horizon transformation plan to I – Run and Optimize
the Core Business impacting profits to the bottom line. II – Improve Market Position differentiating
future customers’ business and foster new ecosystems; III – Change Market Position transforming
the customer’s innovation resources into a high impact engine using MS platforms and tools. His
organization spans the entire spectrum of Microsoft products, services, and technologies.

Previously Simone spent 10 years with SAP covering several roles, form digital consulting to big
deal manager, as well as COO for southern Europe and value engineering EMEA lead.
Simone started his career in consulting when he spent 7 years with major players like Accenture,
where he was responsible for CRM projects, PWC as a process engineer and McKinsey as an intern.
Simone graduated at the university of Rome in business administration and has a degree in civil
engineering from the university of Barcelona Pompeo Fabra.

Simone received a post graduate degree in finance and marketing at the University of
Pennsylvania, part of Warton MBA, and a leadership program degree in Lausanne at IMD.

Conference Venue: John Cabot University
Address: Via della Lungara, 233, Rome

Check-in: 5.45 pm
The conference starts at 6.oo pm sharp

The Conference is followed by a networking aperitif at CULTO Trastevere – Vicolo Del Quartiere, 7A, 00153 Roma

Register Here

Conference + Aperitif Business Networking

Conference is FREE for:
PWA Members, JCU Students, Confcommercio Terzario Donna Roma

Guests fee:
 30 Euro (covers the aperitif networking)

Kindly note that space is limited and participation is by prepayment only.

Submit your prepayment thru the following options:

Bank Transfer (preferred paying method)
PWA – Professional Women’s Association
IBAN: IT51B 02008 05172 000101928188
or via Paypal
pay here

        (please add 1€ covering part of the processing fee)
Send the payment confirmation to

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