Florencia Barbieri was born in Buenos Aires, Argentina where she obtained a Master in Business Administration…

Florencia Barbieri

Membership Director

Florencia Barbieri was born in Buenos Aires, Argentina where she obtained a Master in Business Administration, and a Business Administration University Degree UADE Universidad Argentina de la Empresa – Buenos Aires also participating in an  Exchange Programme with Università Bocconi, Milan.

Florencia is a results driven, problem solver and self motivated executive with a positive attitude and high levels of energy and discipline. Has worked globally for one of the leading players in FMCG in Europe, Central Asia and Latin America. She’s currently the European Transformation Finance Lead Manager for BAT. The current role has responsibility for 30 countries, and is part of the Regional Transformation Leadership Team.  British American Tobacco (www.bat.com) is the world’s second largest tobacco group with brands sold in around 180 markets. BAT is listed in the London Stock Exchange (FTSE100). Previously, she was Head of Financial Planning & Analysis and Audit Manager in Italy. She has a track record in the market of 20+ years of finance expertise and experience, having held a broad range of finance line and project roles, managing progressively larger regional and local teams. Her Key competencies include:  Group and local financial reporting; risk management and internal control, cost management, SAP projects implementation, supply chain new channels set up, integration of a newly acquired distribution business, rethinking of an EM business model, change management and mentoring and coaching. Strong leadership and team building skills, with broad experience leading multicultural teams. She Is passionate about developing individuals and embedding change management mind-sets to manage the fast pace of change, and last year was a PWA mentor. Fluent in Italian, English and Spanish, Florencia will prove to be the ideal Membership director.

She loves spending Quality time with family and friends; Loves travelling and meeting people; Fine wine and food; She stays on the ball by joining conferences, reading books and subscribing to key online blogs.

  • Optimism
  • Inclusiveness
  • Authenticity