Photos from our Conference
credits to Tommaso Carmassi and ArtMediaSport


Wednesday, 25th September 2019 
Grand Hotel Palace, Rome


Women in Sport – pursuing gender equity

 Both baseball supporters and feminist activists have strong beliefs, but how their support is channeled depends on how the media portrays them in social contexts. After some of the prominent women’s world tournaments there has been a wave of policies that support female athletes, with benefits like equal prize money and maternity leave. Raffaella Masciadri, Italian basketball champion and president of the Athlete Commission of the Italian National Olympic Committee, together with Gian Marco Sandri, Founder and CEO of Artmediamix and ArtmediaSport, will share their points of view and perspectives on the future of women in sport.
Our Speakers
Raffaella Masciadri
Italian Basketball Champion and
President of the Athlete Commission of the Italian Olympic Committee 
Gian Marco Sandri
Founder and CEO of ArtMediaMix and ArtMediaSport
Raffaella Masciadri

Raffaella Masciadri is an Italian Basketball Champion. For 8 years, until 2018, Raffaella has been the Captain of the Italian National team and for 15 years the Captain of the Italian club “Famila Schio”. She also played in WNBA with the Los Angeles Sparks and New York Liberty. Her excellent track record is made of 10 Italian Championships, 11 SuperCups, 9 Italian Cups, 1 FIBA Europe Cup and 2 FIBA EUROLEAGUE Final Eight, 1 Gold and 1 Silver Medal at the Mediterranean Games (2001, 2009), 1 Gold Medal at the Universiade of 2003.  Raffaella is the President of the CONI (Italian Olympic Committee) Athletes’ Commission (CNA) and Councilor in the National Council of CONI. She is Councilor and Representative of the women’s sector of GIBA, the Italian basketball players’ association. Since August 2019, Raffaella is Team Manager of the senior team of “Famila Basket” and Project Development Manager of the Youth Sector.

Gian Marco Sandri
After many years spent in new media and ICT communication field for big corporations, in 2008 Gian Marco Sandri created Artmediamix, an innovative company in which creativity, connection and technology converge. Artmediamix supports international brands in the development of intermedia communication projects in the entertainment market. In March 2019, Sandri and his team launched Artmediasport,  a new Sports&Enterteinment branch dedicated to  the image management of sport champions and to the development of projects of advisory, advocacy and charity. At the center there are the sports athletes with an unexpressed emotional potential that can and must be conveyed, for the benefit of all, towards a world of interested users who today are struggling to meet their needs. The relationship with the big brands in terms of promoting sponsorship is very important, but it is the type of services and products that the company will offer that provides another point of view. Artmediasport works alongside institutions and supports social projects that promptly give back values ​​to the territory.


Registration commences at 18.30. The Conference starts at 19.30 and it will be followed at 20.30 by our networking buffet dinner. The conference will be in Italian, simultaneous translation available upon request.
All participants are requested to RSVP by Friday, September 20th via website or to
Free participation for PWA Members
Guests: Conference + buffet dinner 25€, Conference only 15€

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PWA – Professional Women’s Association IBAN: IT51B 02008 05172 000101928188 BIC SWIFT: UNCRITM1B62


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