PWA Workshop – Brand Awareness & Personal Branding for professionals and entrepreneurs

InterContinental Rome Ambasciatori Palace
Via Vittorio Veneto 62, Rome
Wednesday, May 8th, 2024 at 6.30 PM


“Brand Awareness & Personal Branding for professionals and entrepreneurs”

Essential tools to promote your brand and build your reputation

Your image and reputation create the expectation of a feeling you have toward a brand. Much of your professional and personal success depends on persuading others to recognize your value. You have to do this when you apply for jobs, ask for promotions, vie for leadership positions, or write your dating profile. In today’s world everyone is a brand, and you need to develop yours and get comfortable marketing it.

Freelancers from every industry should promote themselves through digital channels to expand their reach and visibility in today’s interconnected world. Using digital platforms allows them to showcase their experience, connect with potential customers globally and establish their market presence effectively. By leveraging online channels such as social media, websites, and professional networks, freelancers can improve their credibility, attract new opportunities, and ultimately grow their business.”

Embrace the potential that new digital channels have for your career and find out how it can catapult you towards success will set you apart from the rest.


Conference Agenda
Opening Remarks: Gerlie Saura, President PWA

Special Masterclass taught by

Federico Gnemmi, CEO Ploomia Digital Agency
marketing agency.

Moderator: Barbara Pepponi, Social Director PWA

Please find the speaker’s information along with the registration link below.


Federico Gnemmi

Federico is expert in planning and executing corporate projects in the commercial area integrating SEO, Digital Advertising, Social Media, Content Editing activities managing and optimizing digital marketing budgets of national and multinational companies.

With Ploomia, digital agency co-founded with partner Luca Valente in 2015, he managed a project for Whirlpool Corporation, Zucchi Group, Groupama Assicurazioni, Niccolò Cusano University and GruppoBea.

An enthusiastic organizer, naturally inclined to build new projects, he considers creating a new solution, systemizing people and resources, and offering quality not just a job but its purpose.

Register Here

Conference Venue: InterContinental Rome Ambasciatori Palace
Address:   Via Veneto 62, Rome 

 Wednesday, May 8th  2024


    Conference + Aperitif Networking

PWA Members: Free
PWA Guests : 30 euros

The conference starts at 6.30 – 8.00 pm

Kindly note that space is limited and participation is by prepayment only.

Pay now through Bank Transfer (preferred paying method) and send the payment confirmation to

PWA – Professional Women’s Association IBAN: IT51B 02008 05172 000101928188 BIC SWIFT: UNCRITM1B62

pay here

        (please add 1€ covering part of the processing fee)