PWA Conference – “Mastering your AI Skills in 2024″

Sina Bernini Bristol Autograph Collection
Piazza Barberini  23, Rome
Wednesday, January 24th, 2024 at 6.30 PM


“Mastering your AI Skills in 2024”

Learn the tools to be successful in our AI-driven era.

Virtual Reality (VR), Augmented Reality (AR) and Generative AI are powerful technologies that offer immense potential to change many aspects of our lives.    The use of these tools is fast changing how we interact with technology and perceive our surroundings.  Will these new technologies  change our lives for the better?

Many industries are already using VR in their every day situations such as the health care industry which uses it from simulating operations, robotic surgery to phobia treatment and patient diagnostics.

As companies seek to attract and retain top talent, measure and validate training and certification, and decrease incident risk through technology, AR and VR are at the forefront of innovation and advance- ment across many industries .

We will discuss the differences of these two technologies and how they will change how we communicate and live.

Conference Agenda
Opening Speech: Gerlie Saura, President PWA

Panel of experts presentations and discussions  

Ida Sirolli,  Head of Internal Communication at TIM

Marzia Del Prete, PhD, Manager at Deloitte AI&DATA

 Valentino Megale, PhD, CEO & Co-Founder at Softcare Studios

Moderator: Catherine Tondelli, VP & Program Director PWA

Please find the speaker’s information along with the registration link below.


Ida Sirolli

Ida is currently Head of Internal Communication at TIM with 20 years of  experience in the field of Human Resources.  With a focus on Training, Internal Communication, Talent Management, Knowledge Management, Recruiting, relationships with Universities and other Research Centers.  She is exploring with VR techniques in terms of how it can benefit companies HR department.

She has had to juggle many different teams, guiding them through change and the design and deployment of challenging projects.

She has taught courses in Leadership and Organizational change.  She was born in American and considers herself American/Italiana.   She is co-founder and advisor of the Society for Coaching Psychology Italy.

She is a member of the “Work Psychology” Gdl of the Order of Psychologists of Lazio with responsibility for smart working and organizational well-being.

She also devotes her time to mentoring  young professionals.

Marzia Del Prete

Marzia is currently a manager in Deloitte’s AI & Data division.
She has 7 years’ experience in leading consulting firms such as Deloitte Consulting Italy and Value Team (NTT DATA Corporation).

She was co-founder of a management consulting start-up for 6 years (Abigail Consulting). She has international experience as project manager and leadership skills in integrated EU-project and resource management.

More than 6 years of worldwide practical experience in strategic and applied marketing in multinational companies such as H3G Italy (CK Hutchison Holdings Limited) and in the academia field (University of Salerno, Sapienza University of Rome, University of Laval, Quebec, Canada).

She is also President of Association Mom and Woman Onlus and has a PhD in Marketing Management.

Valentino Magale

CEO of Softcare Studios, Advisor in Digital Safety & Privacy at XRSI.

PhD in the field of Neuropharmacology, startup mentor and lecturer at the International MBA of the Rome Business School, with a special focus on digital transformation and the role of AI and XR in business management, HR and digital marketing.

As a member of XRSI (X Reality Safety Intelligence) he is also an advisor in digital safety and privacy in the metaverse (with a focus on child safety and medical XR) and currently holds the role of President of XRSI Europe based in Turin.

TEDx speaker and author on the topics of emerging technologies, digital transformation and social impact.

Register Here


Conference Venue: Sini Bernini Bristol
Address:  Piazza Barberini 23, Rome 

 Wednesday, January 24th  2024


    Conference + Aperitif Networking

PWA Members: Free
PWA Guests : 30 euros

The conference starts at 6.30 – 8.00 pm

Kindly note that space is limited and participation is by prepayment only.

Pay now through Bank Transfer (preferred paying method) and send the payment confirmation to

PWA – Professional Women’s Association IBAN: IT51B 02008 05172 000101928188 BIC SWIFT: UNCRITM1B62

pay here

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