Tuesday, April 27, 2021 at 18:30

PWA B.O.L.D PROGRAM – Session Seven

B.O.L.D. is our special project focusing on your professional development and career advancement as a professional woman. We will provide you guidance, inspiration, and practical tools that will help to take the next step toward your ideal development opportunity.

Tuesday, April 27, 2021 at 18:30
Profiling: Reading People and the Science of Persuasion: What we can learn from the FBI about Social Skills”

Have you ever think about businesses as an entity with its own psychology? Business psychology is an applied science that uses a focus on human behavior. In this webinar, PWA has invited an expert in the art of profiling people to share with us his techniques and approaches to learn social skills and “read people” in everyday business life.
Some of the scientific principles and U.S.-Profiling-approaches are also applicable and useful in the Corporate world: Reading customers, identifying motives, spotting lies and the psychology of persuasion are skills you want to learn, especially in the age of digitalization, robotics and artificial intelligence.
How can we spot a liar? What can we learn from the FBI about the Science of Persuasion? How can we read people and identify their motives? How to build trust? These are some of the questions that this informative, exciting and inspiring webinar will try to answer. Join us and learn from one of the most famous profilers to see things that are invisible to others!
Register to this online PWA B.O.L.D. event, especially indicated for managers, salespeople and negotiators, and whoever thinks that it is essential to be able to read people at workplace.

About our speaker:

Mark T. Hofmann is a Crime- & Intelligence Analyst, trained and certified in the US. Already at a young age, he trained Police units in Interrogation Techniques and lie detection.
Mark T. Hofmann was born in Frankfurt (Germany) in 1991. His interest in Psychology and reading people can be traced back to his childhood. He is a university lecturer for Behavioral Psychology and, at the age of 28, he has already trained police units in Interrogation Techniques and lie detection.
In his Master’s Degree in Industrial- & Organizational Psychology (University of Wuppertal), the “dark topics” aroused his professional interest: White-Collar Crime, Psychopathy and Narcissism. Hence, he is specialized in “Profiling” and psychological approaches.
In 2016, Mark became part of an official Certification Program of the Department of Justice and was trained in Profiling- & Intelligence Techniques in Washington D.C., Florida, Texas and Indiana.
Now, Mark is a Crime- & Intelligence Analyst, Keynote Speaker and university-lecturer for Behavioral- & Cyber Psychology. He is well-known through numerous international TV-appearances and his own TV-program in Germany. In addition, he is doing a doctoral degree in psychology at the Faculty of Mathematics and Natural Sciences at the University of Tübingen (Germany), conducting a comparative analysis between criminal- & functional psychopaths. A real expert in “Profiling”. His clients include:
  • Companies (Global players, start-ups, small- & medium-sized businesses)
  • Public authorities (e.g. public prosecutor’s offices, Criminal Investigation and Federal Police units of European member states)
  • NGOs and associations (e.g. Bund Deutscher Kriminalbeamter, advice on counter-terrorism in EU member states as part of the ICMPD’s Annual Policy Initiative)
  • Teaching institutions (Universities, Kripo Akademie, Academic Institute for Higher Education)
  • International Media (60 Minutes Australia, CBS, Dr. Oz, Forbes, itv, ARD, ZDF, Business Insider and many more).
Participation to this session is open to all registered members and guests
Registered participants will receive the necessary ZOOM link to connect right after registration.
The moderator for the session will be our PWA Professional Development Director, Krisztina Szaraz.
Check-in commences at 18.15, starts at 18.30 sharp.

Register Here

Tuesday, April 27, 2021 at 18:30
Profiling: Reading People and the Science of Persuasion: What we can learn from the FBI about Social Skills


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